Steigenberger Hotels and Resorts brings its internationally recognised legacy of hospitality excellence to Ayalora. ‘What drew us to Alarinova’s vision is its originality and authenticity - a product unlike anything currently in Egypt’s real estate landscape,’ said Tewfik El Kady, Chairman & CEO of Steigenberger Middle East & Africa. ‘This collaboration marks Steigenberger’s first step into the branded residences sector in Egypt.’
Alarinova and Steigenberger Launch the Ayalora Resort and Residences in Ain Sokhna. The launch, announced during a press conference at Steigenberger El-Tahrir on 8 November 2025, marks a milestone for Egypt’s luxury coastal developments, blending European hospitality with Egyptian craftsmanship.
Alarinova is proud to announce Egyptian Streets as its primary media partner. Egyptian Streets is Egypt’s leading independent English media organisation - organically reaching more than two million people a month across social media platforms, website, and other platforms. Their news article about the Press Conference launch of Steigenberger Resort Ayalora, Al Sokhna can be found here.
To celebrate the family business and to leave a lasting legacy for future generations, Alarinova named a star in the Orion Constellation visible with the naked eye. The Alarinova Star has its own certificate identifying its exact location.
Dr. Alaa and Dr. Kawsar formalize their management partnership with Steigenberger Hotels and Resorts in 2019, reinforcing collaboration and advancing Egypt’s hospitality standards in Ain Sokhna.
Board Members from Alarinova Real Estate and Tourism Investment - a British investment - announced the launch of their operations in Egypt’s real estate market. The company aims to bring about a qualitative shift in the concept of urban development in tourism communities through integrated architectural designs that blend luxury, Egyptian heritage, and cutting-edge technology.
A glimpse into the latest progress on-site — where vision transforms into reality. This is our mockup displaying our 1-bedroom fully-finished and fully-furnished show room for our community to experience firsthand. Every detail brings us closer to redefining luxury living in Egypt..
Progress in motion. We have now completed 30% of the resort and 85% of Phase 1 ready to welcome our community. Every brick laid brings us closer to realizing our vision of refined, sustainable, and timeless living spaces.
Dr. Nevine presents her PhD in Sacred Architecture while she engages in a meaningful discussion with King Charles III, highlighting shared values of sustainability, heritage, and cultural preservation. King Charles III is the patron of the Kings Foundation of Traditional Arts in London where Dr Nevine gained her PhD.
Dr. Noha Nasser celebrates the launch of Bridging Cultures — a visionary guide to social innovation in cosmopolitan cities based on her book and international roundtable discussions with City Councils, social entrepreneurs, and local communities.